Blogging No-no and Yes-yes

I’ll agree with 5xMoM’s 10 blogging no-no

1) No to black background because it is overused …
2) No to lengthy post …
3) No to digress too much …
4) No to leaving the blog not updated for several days or even weeks …
5) No to attention seeking title every day …
6) No to sticking to only one topic …
7) No to under-estimating your blog …
8) No to extreme characteristics …
9) No to boring titles …
10) No to the statement – I am blogging for myself …

… even though my blog is more of a weekend update type rather than in daily update category. Now to the yes-yes part. Shel Israel’s and Robet Scoble’s The Red Couch has a series of blogs on “Corporate Blog Tip” that are certainly worthy reading even for non-corporate bloggers 😉 …

  1. Corporate Blog Tip #1 (improving the title tag) – 23 Feb 2005, about the blog title itself. «… what’s the likelihood that you’ll click on somebody with the name “joe’s average blog?” … how likely you’ll be to click on something that says “Joe Wikert’s book authoring and publishing blog.” … »
  2. Corporate Blog Tip #2 (read a bunch of blogs before you start) – 2 Mar 2005. “… we recommend you get an RSS News Aggregator … If you read 50 blogs for two weeks and you don’t have something to write on your blog to start it off you probably aren’t gonna be a good blogger …
  3. Corporate Blog Tip #3 (write in a granular style) – 20 Mar 2005. “… You want people to talk about you, right? And pass around your information, right? So, make it easy for them. Make one post contain one idea, or set of links …
  4. Corporate Blog Tip #4 and #5 (demonstrate your passion and authority) – 26 Mar 2005. “… A good corporate blog is both passionate and authoritative … How do you show your passion? Post often … Which brings us to tip #5: demonstrate your authority …
  5. Corporate Blog Tip #6 (add comments) – 26 Mar 2005. “… A good blog is a conversation, not a one-way PR channel … If you don’t have comments your corporate blog will be seen as a PR channel …
  6. Corporate Blog Tip #7 (make yourself accessible) – 14 Apr 2005. “… make it easy to get ahold of you … On my blog I put my cell phone number so people can get ahold of me … you never know who wants to get ahold of you … But you’ll never know if you don’t have at least an email address on your blog …
  7. Corporate blogging rules – 27 Mar 2005, about Thomas NelsonPublishers’ first and second draft of their “Corporate Blogging Rules”.
  8. Stonyfield Farms Interview – 13 Apr 2005, about interview with Christine Halvorson, Stonyfield’s chief blogger, and their corporate blog strategy.
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